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Having the right logo is key
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Communication can be visual, verbal, written or in audio form. Visual communication seems to be the most powerful form, Anything that catches attention through vision raises awareness. Logos are everywhere, they define companies, brands and help people distinguish what they are seeing including its purpose. Every TV station/product has a logo making visual communication the foundation of communication in America. Images are necessary for visual communication and most important. Images are simple to break down and easy to relate to. When the viewer can see an image as well as make sense of it, makes it simple for the viewer. Simple is key, a company would not one to confuse anyone or make them think more. Overall you want the viewer to understand. Nike, Coca-Cola, and apple have strong visual communication. Having a logo that separates itself from other brands is important. This is because of a company just copy's another logo people will not respect i...